When you hear the word "Cheer", you think simple, you think fun, and you think carefree. So naturally this famous laundry detergent brand is the perfect fit for people suffering from mild intellectual disabilities. After all, back in the 1970s they were a deliciously untapped market just bursting with simple-minded potential. You can easily imagine boozy ad execs execs plotting their ingenious strategy, "Lets just assume the average customer has yet to master primary colors - and work from there".
This ad is a bit of an enigma. Each additional viewing only sinks you deeper into its stupifying spiral. There are no easy answers - only yummy green crystals! Its sheer simplicity is as refreshing, as it is baffling.
Is this pitchwoman an overworked housewife coming off a benzedrine bender, or a bonified glue eater? And how much Cheer laundry detergent can all those disability checks really buy? Come to think of it, maybe they should put a prize inside every box. A Velcro lid would also be nice. Cheer smells like rainbows.
Is this pitchwoman an overworked housewife coming off a benzedrine bender, or a bonified glue eater? And how much Cheer laundry detergent can all those disability checks really buy? Come to think of it, maybe they should put a prize inside every box. A Velcro lid would also be nice. Cheer smells like rainbows.
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